Ecrafti was founded in 2014 in Zaria, Northern Nigeria, during a period of insurgency that disrupted lives and livelihoods across the region. What began as a modest branding outfit soon evolved into a creative force—supporting resilient local businesses and community members determined to thrive despite crisis. Even earlier, our journey had begun in classrooms and IDP camps—visiting under-resourced communities to teach the art of expression through poetry, storytelling, and creativity. These early encounters, along with youth-led social impact gatherings, formed the foundation of our Framing for a Cause philosophy—which is in how we apply compassionate narratives, participatory processes, creative innovation, hope-focused and resilience-anchored messaging to drive impact.
